Communications and Marketing

• Develop and maintain a compelling brand narrative that reflects Oxford’s unique liberal arts education experience.  

• Ensure consistent messaging across all platforms and audiences.  

• Foster a culture of storytelling that highlights student & alumni success, faculty innovation, and community impact. 

• Expand Oxford College’s digital presence through strategic social media, web, and multimedia storytelling.  

• Leverage analytics to refine content strategy and audience engagement.  

• Implement innovative digital tools and platforms to enhance community connection and outreach.

• Support recruitment and retention efforts through targeted marketing campaigns.  

• Collaborate with Admissions and Campus Life to align messaging with student needs and experiences.  

• Highlight Oxford’s value proposition in higher education through compelling content and outreach. 

• Strengthen relationships with alumni, donors, and the broader Emory network through strategic communication.  

• Promote Oxford’s commitment to civic engagement and service-learning initiatives.  

• Develop content that showcases Oxford’s role in shaping future leaders and scholars. 

• Position Oxford College faculty and leadership as thought leaders in liberal arts education.  

• Secure media placements and speaking opportunities to enhance Oxford’s visibility.  

• Foster collaborations with academic and industry partners to highlight Oxford’s contributions to higher education. 

• Manage and update official Oxford College webpages in line with Emory's web standards. 

• Ensure website content is current, accessible, and optimized for user experience. 

• Collaborate with departments to build new pages or revise existing ones. 

• Design branded marketing materials including brochures, banners, signage, and digital assets. 

• Ensure all materials align with Oxford and Emory visual identity guidelines. 

• Support departments with creative needs for both print and digital platforms. 

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• Capture compelling images and videos that showcase the Oxford experience. 

• Produce promotional and storytelling content for events, academics, and student life. 

• Manage Oxford’s multimedia library and assist with visual needs across the college. 

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• Develop content strategies for Oxford’s institutional social media channels. 

• Create engaging posts to highlight news, events, and community voices. 

• Monitor engagement and trends to inform outreach efforts. 

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• Craft stories, press releases, and internal announcements that showcase the Oxford Experience. 

• Support faculty and staff with messaging and editorial guidance. 

• Maintain consistency with Emory’s editorial style and tone. 

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