Bring Oxford to the World, Bring the World to Oxford
To prepare students for lives of meaning and leadership, we must connect their Oxford experience to the broader world in bold and intentional ways.
At the same time, Oxford’s distinctive model—a powerful combination of connection, rigor, and purpose—should not remain a well-kept secret. Through this commitment, we aspire to make Oxford a model for civic and global engagement, ensuring our students learn from diverse communities while Oxford’s values and initiatives help shape conversations and practices well beyond our campus.
Oxford on the National Stage
We will elevate Oxford’s national visibility through strategic communications and high-impact storytelling.
- Activate our new branding to articulate Oxford’s unique value proposition within Emory and drive strategic recruitment of mission-aligned students, faculty, and staff.
- Launch an alumni storytelling initiative showcasing graduate success across diverse fields and career paths.
- Implement strategic recruitment initiatives that elevate Oxford’s distinct identity—sharing the lived experiences of our students and highlighting Oxford’s “the first two years” model, immersive liberal arts education, and opportunities for hands-on research, global learning, and purposeful leadership.
Honoring Our History
We will honor our complex institutional history through programs that center the contributions of the Muscogee People and enslaved persons, including library-driven research and campus-wide education.
- Advance the Oxford College library as a vital center of historical discovery and community dialogue about justice and reconciliation to coincide with Emory University Twin Memorials project.
- Create comprehensive educational initiatives and campus markers that ensure our community learns from and honors the full complexity of our institutional heritage.
- Deepen Oxford’s connection to the Newton County community by making campus spaces, programs, and historical resources more accessible to better foster opportunities for shared learning, dialogue, and belonging.
Extending Oxford’s Impact Through Strategic Partnerships
We will strengthen external engagement by launching high school summer programs, building alumni networks, and deepening community and civic partnerships across Newton County and Emory.
- Launch signature summer academic programs that inspire exceptional high school students and build a robust recruitment pipeline for Oxford’s transformational education.
- Establish an Oxford Consortium for Community and Civic Engagement to amplify our impact through meaningful partnerships that serve local needs and advance the common good.
- Create new alumni engagement initiatives that foster lifelong connections, mentorship opportunities, and philanthropic partnerships that sustain and advance Oxford’s mission.
Commitment 2 Update: Achievements
Bring Oxford to the world, and the world to Oxford.
- Oxford College expanded its storytelling efforts by launching a series of feature stories that highlight the experiences, accomplishments, and perspectives of alumni, students, faculty, and staff. These stories strengthen the college's brand by showcasing the people who make Oxford distinctive while fostering a greater sense of community and connection.
- Oxford College launched its first paid advertising campaign focused specifically on high school sophomores, reaching prospective students earlier in their college search journey. The highly targeted, multi-channel campaign combined digital billboards in key markets with programmatic advertising, retargeting and social media content to build awareness and long-term consideration of Oxford. TikTok emerged as a major driver of engagement, helping the campaign generate more than 15 million video views while expanding Oxford’s prospective-student pipeline and strengthening future recruitment momentum.
- Oxford College developed and executed a comprehensive marketing and communications strategy to support the launch of its inaugural Pre-College Summer Program. Through targeted digital advertising, email marketing, social media, web content, and storytelling, the campaign introduced prospective high school students to the Oxford experience and successfully built awareness for the new initiative.
- The first cohort of students arrived on campus on July 12,2026, marking an important milestone as Oxford expands opportunities for future students to experience the college's distinctive liberal arts environment before applying to college.
- Updated brand guidelines were developed to create a more consistent and cohesive visual and verbal identity across the college. These resources provide faculty and staff with practical tools to ensure communications align with Oxford's brand while allowing for flexibility across departments.
- A comprehensive messaging playbook was created to help campus partners communicate with greater clarity and consistency. The framework defines key audience messages, value propositions, and storytelling themes that support enrollment, engagement, and institutional priorities.
- The Continuum exhibition was developed to celebrate Oxford College's history while highlighting its ongoing evolution and future vision. Through engaging visuals and storytelling, the exhibit connects the college's rich legacy with its commitment to innovation, student success, and academic excellence.
- Endowing the Center for Pathways & Purpose (CPP)
- Approximately $2M has been raised so far towards a goal of $10M.
Commitment 2 Update: Upcoming tasks
Bring Oxford to the world, and the world to Oxford.
- Oxford College will develop new library programming that explores the institution's history and the significance of the Twin Memorials. Through exhibits, discussions, and educational programming, the initiative will foster a deeper understanding of Oxford's past while encouraging thoughtful dialogue and engagement with the campus community.
- Oxford College will support the launch of the Consortium for Community and Civic Engagement, creating new opportunities to strengthen partnerships between the college and surrounding communities. The consortium will serve as a hub for collaboration, civic learning, and initiatives that connect students, faculty, and staff with meaningful community-based experiences.
- A comprehensive survey will be developed and distributed to community partners to better understand their experiences, identify opportunities for collaboration, and assess the impact of existing partnerships. The findings will help guide future engagement strategies and ensure Oxford's community partnerships continue to be mutually beneficial and aligned with institutional priorities.
- Oxford College will develop a new strategic pipeline designed to cultivate and engage prospective donors through targeted storytelling, personalized outreach, and meaningful opportunities for connection. This effort will strengthen long-term philanthropic relationships while increasing awareness of the college's priorities and impact.